Luxury packaging trends for 2026, from sustainable materials and refill design to evolving creative direction shaping premium beauty, fragrance and spirits brands.

Explore the biggest 2025 packaging regulation milestones in Australia and Europe, including PPWR, EPR, SUP bans and how to prepare for sustainable packaging in 2026.

APCO has released its FY26–27 Business Plan and Statement of Intent in December 2025 and it outlines the shifting from voluntary improvement toward regulated Extended Producer Responsibility (EPR). Australia’s packaging system is undergoing a period of accelerated reform and transition. With national expectations shifting toward regulated Extended Producer Responsibility (EPR), APCO has positioned itself as the industry body guiding members through this regulatory evolution. Over the next...