Success
CASE
make your product premium
How AWEN's Packaging Consulting
services helped Humble Hamper
Humble Sampler approached AWEN Consulting in 2021 to work on the packaging of the existing hamper. The main goal was to have a premium look hamper using only sustainable packaging and elements such as ribbon, tissue paper, labels and tape and consider the fragile products that must arrive intact to end customers.
The founders of Humble Sampler, Sherona and Gloria, shared some hamper inspirations with us and the budget for the packaging cost. We worked together to find the best solution for Humble Sampler Hamper. I would like to highlight that this is a two-way job and the feedback from our clients is crucial to the success of the project.
We worked with the client's requests and inspiration in combination with our expertise in sustainable packaging options and materials to find the best solution. Before, the gift box was a shipping box, and a compostable bag covered the box, biodegradable pellets and bubble plastic were used to protect products in glass jars.
For many people, the hamper looked sustainable enough. Humble Sampler founders did their best to find sustainable options to start the hamper business, the problem was that a lot of misinformation was out there and it’s quite easy to use packaging that is sold as a sustainable alternative, however, it’s not the best choice for you or businesses in Australia.
Compostable sachet and compostable pellets sound like sustainable options, right?
Well, Australian Packaging Covenant Organisation (APCO) research revealed that access to both home composting facilities and consolidated communal compost disposal channels is inaccessible for a majority of Australian and New Zealand (ANZ) customers. In addition, most compostable packaging is only certified as industrial compostable, meaning it will not decompose in your compost bin at home.
Another problem especially for the pellets is that it creates confusion because the customers often don’t know if it’s biodegradable or just Styrofoam. So, where to dispose? Industrial compost bin or landfill? If in doubt, it ends up in landfill and the whole idea that compostable packaging is sustainable goes down the drain. If those elements end up in landfill, they will not break down as promised and will generate methane gases which are very harmful to the atmosphere, more than CO² is.
Focusing on making the hamper look premium and containing only real sustainable items, we have chosen to go for paper-based elements that can be reused, repurposed, and finally disposed of in the recycling (yellow) bin everyone has access to.
We offered a range of options together with its price to Hamble Sampler to evaluate. Part of our consulting service is to get samples to try and have a better idea of how the packaging and elements will look together.
